Keketseho e potlakileng ea lino tse ncha tsa tee: likopi tse 300,000 li rekisoa ka letsatsi le le leng, 'me boholo ba mmaraka bo feta limilione tse likete tse 100.
Nakong ea Mokete oa Selemo oa Selemo sa Mmutla, e se e le khetho e ’ngoe e ncha ea hore batho ba kopane le beng ka bona ’me ba laele lino-mapholi tsa tee tseo ba tla li nka, le ho noa tee ea thapama le metsoalle ea khale e lahlehileng.Likopi tsa 300,000 li rekisoa ka letsatsi le le leng, 'me mela e melelele ea ho reka e tsoteha, e fetoha boemo ba sechaba ho bacha ba bang ... Lilemong tsa morao tjena, lino tse ncha tsa tee li fetohile sebaka se khanyang marakeng oa bareki ba Chaena.
Ka morao ho botumo ke li-label tsa feshene le tsa kahisano ho thusa bareki ba bacha, le boqapi bo tsoelang pele le phetoho ea dijithale ho ikamahanya le litlhoko tsa mebaraka tse fetohang ka potlako.
Nakong ea matsatsi a phomolo a Mokete oa Selemo selemong sena, lebenkele le le leng la tee la mofuta o mocha Shenzhen le amohetse baeti ba fetang 10,000 ka letsatsi;lenaneo la mini-Mokete oa Selemo se ile sa phatloha, 'me thekiso mabenkeleng a mang e ile ea eketseha ka makhetlo a 5 ho isa ho a 6;tse kopantsoeng le litšoantšiso tse tummeng, lino li rekisitse tse ka bang 300,000 ka letsatsi la pele.likopi tse limilione.
Ho ea ka Sun Gonghe, molaoli-kakaretso oa Komiti e Ncha ea Linoa Tee ea China Chain Store le Franchise Association, ho na le litlhaloso tse peli tsa lino tse ncha tsa tee ka kutloisiso e pharaletseng le ka mokhoa o moqotetsane.Ka kutloisiso e pharaletseng, e bolela lentsoe le akaretsang bakeng sa mefuta eohle ea lino tse lokisoang le tse rekisoang setšeng mabenkeleng a khethehileng a lino;Mofuta o le mong kapa ho feta oa thepa e tala e etsoa motsoako oa metsi kapa o tiileng setšeng.
Tee ea boleng bo holimo joalo ka Dahongpao, Fenghuang Dancong, le Gaoshan Yunwu;litholoana tse ncha tse kang mango, perekisi, morara, guava, lemon e nkhang hamonate le tangerine;Lino tsa tee tsa mofuta o mocha tse nang le lisebelisoa tsa 'nete li hlokomela litlhoko tsa bareki ba bacha ba batlang boleng le botho.
Tlaleho ea "2022 New Tea Drinks Research Report" e sa tsoa lokolloa ke Komiti e Ncha ea Linoa Tee ea China Chain Store le Franchise Association e bontša hore boholo ba 'maraka oa lino tse ncha tsa tee tsa naha ea heso bo eketsehile ho tloha ho limilione tse likete tse 42.2 ka 2017 ho ea ho limilione tse likete tse 100.3 ka 2021.
Ka 2022, tekanyo ea lino tse ncha tsa tee e lebelletsoe ho fihla ho li-yuan tse limilione tse likete tse 104, mme kakaretso ea mabenkele a macha a lino tse tahang e tla ba 486,000.Ka 2023, boholo ba mmaraka bo lebelletsoe ho fihla ho li-yuan tse limilione tse likete tse 145.
Ho latela "2022 Tea Beverage Development Report" e neng e lokollotsoe pele ke Meituan Food and Kamen, Guangzhou, Shenzhen, Shanghai, Chengdu, Chongqing, Foshan, Nanning le litoropo tse ling ke tse ling tsa tse ntle ka ho fetisisa mabapi le mabenkele a tee le liodara.
Tlaleho ea China Chain Store and Franchise Association e bonts'a hore matla a holimo a bareki a ho reka le tlhoko ea bareki ea lihlahisoa le boleng ke lintlha tsa bohlokoa ntlafatsong ea lino tse ncha tsa tee.
"Litea tse ngata tsa lebese tse neng li tumme li ne li etsoa ka ho riteloa phofo ea tee, creamer le sirapo. Ka ntlafatso ea maemo a bophelo, tlhoko ea bareki ea polokeho ea lijo le boleng ba eona e ntse e eketseha, e leng phetoho ea bohlokoa ntlafatsong ea lijo. lino tsa tee."Wang Jingyuan, mothehi oa lets'oao la LINLEE, le sebetsanang le tee e ncha ea lemone, o boletse joalo.
"Pele, ho ne ho se na 'maraka oa tee bakeng sa bacha ba nang le bokhoni bo matla ba ho sebelisa le ho lelekisa lintho tse ncha le mefuta-futa," ho boletse Zhang Yufeng, motsamaisi oa likamano tsa sechaba tsa tee oa Naixue.
Bahlahlobisisi ba iiMedia Consulting ba boletse hore ha ho bapisoa le tee ea lebese ea setso le lino tse ling, lino tse ncha tse chesang li ntlafalitsoe le ho nchafatsoa ka khetho ea thepa e tala, ts'ebetso ea tlhahiso, sebopeho sa ponts'o le ts'ebetso ea brand lilemong tsa morao tjena, e tsamaellanang haholo le tšebeliso ea lino tse tala. bacha kajeno.Boipiletso le tatso ea botle.
Ka mohlala, e le ho ikamahanya le mokhoa oa hona joale oa bareki ba phehellang lijo tsa tlhaho le tse phetseng hantle, lihlahisoa tse ngata tse ncha tsa tee li hlahisitse metsoako e kang li-sweeteners tsa tlhaho;ka bobeli li hatisa mokhoa oa bocha oa bosoasoi le oa lithothokiso.
"Joaloka tšebeliso ea boima bo bobebe, seno se secha sa tee se khotsofatsa takatso ea bacha ea ho phomola, ho ithabisa, ho arolelana setsoalle le litlhoko tse ling bophelong ba letsatsi le leng le le leng, 'me e fetohile mojari oa bophelo ba kajeno."Motho ea amehang ea okametseng HEYTEA o boletse.
Theknoloji ea dijithale ea marang-rang e boetse e thusa kholo e potlakileng ea likhoebo tse ncha tsa ho noa tee.Ho latela tlhahlobo ea batho ba ka hare ho indasteri, litefo tsa marang-rang le taolo e kholo ea data li etsa hore odara ea inthaneteng e be bonolo hape e potlake, e leng se etsang hore thekiso e nepahale le ho khomarela.
Lino tse ncha tsa tee li boetse li khothalelitse moloko o mocha oa bareki ho lemoha moetlo oa tee oa setso.Ho ea ka pono ea Sun Gonghe, bacha ba chesehelang ho noa lino tse ncha tsa tee ba futsitse setso sa Machaena ka mokhoa oa sejoale-joale ba sa hlokomele.
Tloaelo ea "sechaba" e 'nileng ea tsebahala lilemong tsa morao tjena e thulana le lino tse ncha tsa tee ho etsa litlhase tse ncha.Ho ikopanya le li-IP tse tsebahalang, li-pop-ups tse kantle ho marang-rang, ho theha lisebelisoa tsa lihlahisoa le mekhoa e meng ea bacha ea ho bapala, ha ho ntse ho matlafatsa setaele sa mofuta, ho boetse ho lumella lihlahisoa tsa tee ho tsoela pele ho senya selikalikoe, ho matlafatsa maikutlo a bareki ba bocha le boiphihlelo.
Nako ea poso: Feb-23-2023